"South Park" nails the NCAA

Last night, South Park aimed its satire at the NCAA, in an episode titled Crack Baby Athletic Association. Cartman videos sessions of crack-addicted newborns playing with a ball filled with crack and posts them on the internet, where it become a viral sensation. The kids are making tons of money and even begin negotiating with EA Sports to make a crack-baby basketball video game. But Kyle feels guilty that the babies are not receiving anything from the arrangement; in a series of one-sided conversations with Stan, Kyle throws out every justification/rationalization for why the babies still benefit and why the system is fair and works for them, even if they do not get the money they are generating. There also is a scene of Cartman doing a home visit with a pregnant addict, "signing" her soon-to-be-born son to play for St. Mary's Hospital and explaining to the mother that they will not receive money because "benefits to players would be detrementalizing to their well-being" (although he does offer the mother crack).